Hi, I'm Fred Perrotta, the co-founder of Tortuga. Our travel backpacks help you pack everything you need for your next big trip. 🐢🎒
I also co-own Desert Gold, an Airbnb in Joshua Tree, California. 🌵
On this site, I write about running a bootstrapped and remote ecommerce business.
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The Kernel of Good Strategy
Good strategy starts with a diagnosis, is framed by a guiding policy, and ends with a set of coherent actions.
Goal-Oriented Communication
Goal-oriented communication is saying the "what" and letting someone else figure out the "how." This style defines a leader, rather than a manager.
How to Get an Interview (from a CEO Who Read 778 Resumes Last Month)
When you're applying for a job, know your audience and tell them how you will make their life easier.
I Traveled for a Month with Just a Carry On (Here's How You Can Too)
I just spent a month traveling around Italy with just a carry on bag, no checked luggage. In this article, I'll tell you how my wife and I both packed light for such a long trip. A month is a long time. But if I can pack for
Strategy Should Hurt
“A strategy should hurt.” The trade-offs—where you invest time and resources and where you don’t—should be painful and disappointing, either internally or to your customers. There’s no such thing as a strong strategy that prioritizes everything at once. —Scaling People: Tactics for Management and Company Building
Focus Over Compromise
[Good strategies] emphasize focus over compromise. They focus on one aspect of the situation, not trying to be all things to all people. —Good Strategy/Bad Strategy by Richard Rumelt A good strategy is single-minded. The whole point of a strategy is to focus your time and money so that
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