This post originally appeared on the Udemy blog.
Managing your Twitter account can be a full-time job. Apps are a great way to use Twitter more efficiently, but, with so many options, choosing the right tool is difficult. Below, I’ve handpicked seven of my favorite under-the-radar tools to take your Tweeting to the next level.
What it does: Finds targeted users, sorted by influence.
If you’ve ever used Twitter Search to find accounts, you know how woefully inadequate it is. Follower Wonk finds targeted users by searching Twitter bios for your keywords, then sorting the results by influence or number of followers.
Use Follower Wonk to find accounts to follow and influencers to meet.
For example, Udemy published a great infographic on social media marketing for startups and wanted to share it with that community. By searching Follower Wonk for “social media marketing”, you’ll find over 10,000 results. The top 50 users each have over 40,000 followers.
Congratulations, you just found two million potential readers with one search.
What it does: Finds the most popular content in your stream.
Once you’ve found targeted users to follow, the next issue you’ll face is cutting through the noise of Twitter. With over 200M tweets sent every day, how do you find the best stuff?
Constantly refreshing Twitter.com and forgoing all productivity is one idea. A better solution is to use Strawberryj.am. The still-in-private-beta service will analyze your Twitter stream and organize the content being shared by popularity.
Is everyone talking about Arrington’s latest controversial post on Uncrunched? If it’s popular in your network, Strawberryj.am will surface it without any extra work on your part.
If Digg or Reddit eschewed votes for tweets, they’d be Strawberryj.am.
In addition to your own stream, you can find popular items by search term, hashtag, or Twitter list. The interface is beautiful, but, be warned, it can be slow to analyze your entire stream.
Strawberryj.am is still in beta, but the first 50 people to enter the code “Udemy” here will get instant access.
What it does: Finds the most popular tweets and content by topic.
If you need more data than Strawberryj.am provides, try Topsy. With Topsy, you can review the top links, tweets, photos, or videos for a given search term or hashtag. You can also review the data for the last hour, day, week, or month, rather than Strawberryj.am’s 24 hour window.
In addition to aggregate data from the Twittersphere, you can also analyze detailed data for specific links, such as who shared it and which hashtags they’re using. Just replace “http://” with “topsy.com/” for any URL.
What it does: Queues your tweets to be sent out according to a schedule.
If you use your Twitter account to curate content, Buffer is a must-have. Through the Buffer website or browser extensions, you can queue up tweets to be sent out according to a schedule you set.
Anyone who batches his online reading will love Buffer. Just add any piece of content that you want to share to your Buffer, and the tweets will be automatically spaced out and sent.
By queueing your tweets, you won’t have to schedule every one but will still be able to provide a steady stream of great content to your followers.
If you’re not sure when to schedule your tweets, use Tweriod to find the optimal times to tweet. Their analysis is based on when your tweets will get the most exposure and when your followers are online.
What it does: Syndicates your latest content to all of your social networks.
Syndication tools like dlvr.it are imperative for content producers and marketers. Rather than spending time sharing your latest blog post on every social network, you can let dlvr.it do the tedious work of distributing your content.
Every link includes tracking URLs and detailed analytics to see which of your accounts is driving traffic back to your content.
Pay with a Tweet / Cloud:Flood
What it does: Gives free content to users in exchange for a tweet.
Offering free content like ebooks or whitepapers has become a popular tactic to increase newsletter signups. If your goal is Twitter traffic, rather than email subscribers, consider a service that lets users exchange a tweet for the freebie in question.
Exchanging tweets for exclusive content is a great way to build buzz and potentially have your content go viral. The most important factor is having content that people are willing to “pay” for with a tweet.
Both services are free and simple to use. The main difference is that Cloud:Flood allows you to use your own button image or the default “Share to Get” buttons. Pay with a Tweet’s button reads “Pay with a Tweet,” so you’ll have to consider the message you’re sending with the button’s text. Are you asking people to share an awesome download or “charging” them for a great piece of content?
What it does: Turns your tweets into a full website to increase engagement.
According to bit.ly, links shared on Twitter receive half of their total clicks in the first 2.8 hours after being posted. While Twitter can be a great source of traffic to your website, the influx of new visitors is very short lived.
With Twylah, your tweets get their own landing page on a magazine-style site where your previous tweets are categorized and displayed like blog posts. Visitors to your Twylah page will not only see the link that you shared (including large images and videos) but also other, related tweets from you. These landing pages can then drive additional traffic to your older tweets and content.
Even if you haven’t heard of them yet, the seven Twitter tools above can turn you into a power user. After just a few hours of work, you’ll be able to start automating your Twitter strategy to see more results from less work.
What other tools do you recommend? Share them in the comments.