How to Get an Interview (from a CEO Who Read 778 Resumes Last Month)
When you're applying for a job, know your audience and tell them how you will make their life easier.
Start With Why
> People don’t buy WHAT you do, they buy WHY you do it. Like many TED Talks before it, Simon Sinek’s “Start With Why” finally hit me on a repeat viewing. If you haven’t seen it yet, watch the video on YouTube [https://www.youtube.com/watch?
Selling Shovels to Digital Nomads
During a gold rush, you’re better off selling shovels than panning for gold. Finding gold is lucrative but unlikely. Selling to a steady stream of customers is where the money is. Every miner is looking for the jackpot. He’s going to be rich… once he has the right