The Shopping List Test
In The Target is Not the Market [https://www.fredperrotta.com/target-not-market/], I highlighted a lesson from The 22 Immutable Laws of Marketing [https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/?tag=fredperrott01-20] . In this post, we look at the companion book, Positioning: The Battle for Your Mind [https://www.amazon.
How to Get an Interview (from a CEO Who Read 778 Resumes Last Month)
When you're applying for a job, know your audience and tell them how you will make their life easier.
Start With Why
> People don’t buy WHAT you do, they buy WHY you do it. Like many TED Talks before it, Simon Sinek’s “Start With Why” finally hit me on a repeat viewing. If you haven’t seen it yet, watch the video on YouTube [https://www.youtube.com/watch?
Selling Shovels to Digital Nomads
During a gold rush, you’re better off selling shovels than panning for gold. Finding gold is lucrative but unlikely. Selling to a steady stream of customers is where the money is. Every miner is looking for the jackpot. He’s going to be rich… once he has the right