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Core Values

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The Best Jobs Page I've Ever Seen

The Stripe jobs page [https://stripe.com/jobs] is the best jobs page. Writing the page required a clarity of purpose that's driven the fintech startup's success in raising $1.6B [https://www.crunchbase.com/organization/stripe/company_financials], attracting talent [https://twitter.com/patio11], and

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Sorry Uber, That's Not How Culture Works

I heard about Uber's new cultural norms [https://www.linkedin.com/pulse/ubers-new-cultural-norms-dara-khosrowshahi/] from a series of Sarah Lacy [https://twitter.com/sarahcuda] tweets. > "We’re also calling these cultural norms, rather than values, because we fully expect them to evolve as Uber continues to grow&

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Why the Turtle is Our Spirit Animal

🐢 Jeremy and I were inspired to start Tortuga [http://www.tortugabackpacks.com] on a backpacking trip to Eastern Europe. We talked about our dream luggage on long train rides from Frankfurt to Prague to Budapest to Split and back. By the end of the trip, we were already thinking of

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Core-Value-Aligned Perks

Have we all accepted that beers and ping pong are not a company's culture? These "perks" have always reeked of: "Are we having fun yet?" What's the point of your company's perks? How should you choose those perks if the

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Start With Why

> People don’t buy WHAT you do, they buy WHY you do it. Like many TED Talks before it, Simon Sinek’s “Start With Why” finally hit me on a repeat viewing. If you haven’t seen it yet, watch the video on YouTube [https://www.youtube.com/watch?